Three appraisals, three prices, three strategies, and every agent says they are the best. How you choose matters more than most people realise.
Imagine you are sitting at the kitchen table with three appraisal documents in front of you. Three experienced agents. Three different price estimates. Three different marketing strategies. Each one tells you they are the best person to sell your home.
So how do you choose?
For most people, selling a home is one of the biggest financial decisions they will ever make. Yet the choice of agent is often based on little more than a recommendation, a good first impression, or the highest price estimate on the page.
In the current market, that decision matters more than it has in a long time. Over the past few months I have watched some homes attract strong competition and excellent prices while others struggled to sell or sat far longer than expected. Every property is different, but the strategy behind the campaign, from choosing the agent through to pricing, presentation and negotiation, has a significant impact on the final result.
Many people have not heard of it, or assume it simply means recommending an agent. It is much more than that.
A vendor advocate works exclusively in your interests. That means helping you choose the right selling agent for your property, reviewing the proposed sales strategy, negotiating commission and marketing costs, and providing independent guidance throughout the campaign.
I see selling agents in action every week. I am inspecting homes, attending auctions and negotiating with agents across Melbourne constantly. I see how they communicate, how they negotiate, how they adapt when a campaign is not going to plan, and which ones consistently deliver outstanding outcomes for their clients.
That real-world experience is not something you can get from a one-hour appraisal meeting.
The fee is generally paid from the selling agent's existing commission. You get independent advice and support at no additional cost to you.
Selling your home is not just about finding a buyer. It is a series of good decisions made from the very beginning.
If you are thinking about selling in the next six to twelve months, I am happy to have an obligation-free conversation before you choose an agent. Sometimes the most important decision is the very first one.
Note: this is general advice and does not take into account your objectives, situation or needs. Please consider whether it is suitable for you, and speak to a professional before making any financial decisions.
